Image: supplied

TROVE ACCESSORIES

Small businesses we love to support.

During COVID19, we caught up with some of our favourite, fellow business owners, to reflect on how their livelihoods have been affected.

Here's Lydia and Mizpah - founders of Trove.

Starting a small business in an already crowded space is tough! You really need to figure out how to set yourself apart from the rest and give customers a reason to come to you over your competitors.

COVID has taught us to become even more creative than we have ever been. We’ve been forced to reduce our outgoings and do what we can with a tight budget.

What is the best part about owning your own business?

Mizpah: The best bit is being your own boss! Sometimes that’s the hardest part too, but as a Mum, I love the flexibility of being able to work the hours I need to around my family from the comfort of my couch (with a hot cuppa and a choc chip cookie!).

 

Lydia: Not having to answer to anyone else and being in charge (and accountable) for your own business has to be the best bit. Of course, it can be a double edged sword at times, but knowing that you get out whatever you put in is really exciting and certainly keeps me motivated.

What was the most challenging part of starting your own business?

Mizpah: In the very beginning I think the trickiest part was probably not backing myself enough. Thank goodness I had Lydia by my side. There is sometimes lots of work for little gain in the beginning, but when you start to see your hard work paying off….it’s pretty bloody amazing! 

Lydia: Starting a small business in an already crowded space is tough! You really need to figure out how to set yourself apart from the rest and give customers a reason to come to you over your competitors. As Mip said, you’re constantly making decisions and there have been many sleepless nights hoping that those decisions have been the right ones! Especially when it comes to fashion, it’s so subjective, something I might love, Mip might hate and there have certainly been so many occasions when we have pieces we think will totally fly but it flops, and visa-versa!

How has COVID affected your business?

Both: We are obviously online so the operation of our business is relatively unchanged - while sales definitely lulled when the seriousness of the pandemic first hit, we have still been sending our beautiful treasures out to our supportive community. 

 

In saying that, COVID has taught us to become even more creative than we have ever been. We’ve been forced to reduce our outgoings and do what we can with a tight budget. Surprisingly, we’ve made it work… that has been a great silver lining! 

 

Another silver-lining is the networking we have done during this time! We have connected with so many like minded businesses and individuals (including Peaches!) and really felt inspired by the way everyone is innovating and collaborating.

When it comes to fashion, it’s so subjective, something I might love, Mip might hate and there have certainly been so many occasions when we have pieces we think will totally fly but it flops...

At times, it has felt like hanging up our boots might be the easiest thing to do, but we have worked far too hard to walk away from a business that has literally become our DNA.

What has been the scariest part of the COVID shutdowns for you?

Both: The scariest part has probably been that we lack control over the entire situation.

 

As we said, our business is completely online so in that regard, we have been extremely lucky. Trove is run by just the two of us, meaning we don’t have the stresses of paying rent for an empty storefront or laying off staff like so many businesses have sadly had to do. 

 

Sales have definitely slowed since the gravity of the situation hit Australia and there is no doubt that has been tough and disheartening, particularly because we had a big year planned for the business and we were just gaining momentum.

At times, it has felt like hanging up our boots might be the easiest thing to do, but we have worked far too hard to walk away from a business that has literally become our DNA.

 

Going forward, the challenge is to stretch the imagination and continue to deliver inspired content and attempt to find opportunities amid the chaos.

 

How can we support your small business during this time?

We understand that there has been so much loss around COVID-19, but we hope that Australia will continue to engage with us, and other homegrown brands, through what is going to be a tough time. 

 

For us, it feels insensitive to be too ‘salesy’ here, but engaging with us, following us and cheering us on is really what we need to keep on keeping on!

 

If you’re another small brand who’s been hit by the pandemic, reach out! Let’s team up and make magic!!!

 

What are you most looking forward to, when this too, shall pass?

Mizpah: Hugging, drinking wine with our nearest and dearest, traveling and generally being closer than 1.5m from another person! 

Lydia: Eating beautiful food over a boozy long lunch at some of our wonderful local restaurants, spending time with friends and family and smothering all my adopted neices and nephews (including Mizpah’s kids) with all my Aunty Lydia love.

WORKOUT

WITH PEACHES

© 2019 PEACHES PILATES. 


Terms & Conditions | Returns PolicyPrivacy Policy

 

Images on this page: Pinterest

  • Instagram - Black Circle
  • Facebook - Black Circle