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BED THREADS

Small businesses we love to support.

During COVID19, we caught up with some of our favourite, fellow business owners, to reflect on how their livlihoods have been affected.

Here's Genevieve - founder of Bed Threads.

Truthfully I never imagined running my own business or working for myself. Naturally I am quite a risk-averse person, and my dream was always to be a journalist.

It took us two years from conceiving Bed Threads. to actually launching the business.

What is the best part about owning your own business?

Truthfully I never imagined running my own business or working for myself. Naturally I am quite a risk-averse person, and my dream was always to be a journalist. I studied Journalism at university and worked in media for close to a decade—a career I found deeply rewarding and exciting—before launching Bed Threads., which was at first to answer a problem encountered as a consumer. I looked high and low—online and in store—for pure, 100% linen bedding that was fairly priced, easy on the environment and beautiful to look at and nothing fit the bill. So, at first, the best thing about launching Bed Threads. was knowing I was servicing a genuine gap in the market, and hopefully helping people who might've encountered the same frustrations I did initially. 

 

As time has gone on, it has been really rewarding to grow our range. We started with six colours in our signature bedding line, and now offer 16. Last year, we also launched a sleepwear line—Threads. by Bed Threads.—as well as a considered homewares offering called Bedside Threads. 

 

Still, the greatest part of running Bed Threads. is the opportunity to be invited into the homes of our customers. It is a privilege I take very seriously, and am humbled that people entrust Bed Threads. with their sleep and their space. 

 

What was the most challenging part of starting your own business?

To be honest it was all challenging! As a writer by trade I had to quickly get up to speed on website development, project management, and digital marketing. My husband Alan (who is also my business partner) thankfully had a background in wholesale, retail and finance, which really helped. Still, it took us two years from conceiving Bed Threads. to actually launching the business. At the time, I was working a day job and then putting in hours and hours into my 'side hustle' each night and weekends, just to try and get the brand into the world. 

How has COVID affected your business?

So many ways! From shipping, to planning and disruption to our supply chain, we have experienced the same circumstances most e-commerce or product-centred businesses would be working to navigate at this time. I am extremely grateful to have a trustworthy and hard-working team who continue to support each other and navigate these unchartered waters together. Still, all of our issues pale in comparison to the work our doctors, nurses, teachers, pharmacists and essential workers are facing, and I truly couldn't be more thankful for these selfless members of our community. 

The best thing about launching Bed Threads. was knowing I was servicing a genuine gap in the market, and hopefully helping people who might've encountered the same frustrations I did initially. 

Still, the greatest part of running Bed Threads. is the opportunity to be invited into the homes of our customers.

What has been the scariest part of the COVID shutdowns for you?

The scariest part of all of this has been the threat of anyone in our community getting COVID-19 and I hope this all passes quickly and that everyone is as safe and as well as possible under the circumstances. 

 

How can we support your small business during this time?

Honestly it all helps. It is an extremely uncertain time for everyone right now, so even just liking a photo or following @bed.threads on Instagram means the world to us. If any of our content on the Bed Threads. Journal inspires you, or if there's more of something you'd like to see more of, tell us. 

 

Last week we also launched a Facebook group, Reads. by Bed Threads., to connect our community and exchange book recommendations. It's a really positive space (join us!) and seeing people connect and use reading as a form of self-care has been something I've found really heartening. 

 

What are you most looking forward to, when this too, shall pass?

Spending time with my family and friends!

 

Besides that, I can't wait to get into our new office. We were supposed to move in three weeks ago and I'm looking forward to spending every day with the Bed Threads. team again. We are a small and close team, and work really well creatively together, so it'll be great to get back into the swing of things with them soon. 

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